Key Benefits
Customizable Demand Partner Configuration
Configure your preferred demand partners on VMAX to maximize revenue opportunities and enhance ad performance. VMAX acts as a technical conduit, enabling seamless integration with your chosen demand partners to unlock the full potential of demand on your inventory. Your business relationships and revenues remain directly between you and your demand partners, ensuring full control and transparency.
ParallelAds Mediation Capabilities
Step into the future of ad monetization with VMAX's cutting-edge ParallelAds Mediation technology. Move beyond outdated waterfall and header bidding models as you increase fill rates and eCPMs from each partner, significantly enhancing overall monetization efficiency.
Advanced AI and ML Algorithms
Harness cutting-edge AI and machine learning algorithms on VMAX for precise ad placement and performance optimization. Our eCPM maximization models, developed with Data Science Bandit Algorithms, incorporate key factors like delivery levels, campaign weights, frequency caps, scheduling, and audience targeting. This approach ensures personalized ad delivery to each user, thereby maximizing revenue opportunities for publishers.
Direct Deals and House Promotions
Empower your ad strategy with VMAX’s direct deals and house promotions capabilities. Manage and configure inventory directly, utilizing diverse targeting capabilities and customized ad experiences to maximize revenue streams. Seamlessly fill unsold inventory with VMAX's house promotion setup, enabling efficient management of internal product promotions for optimized revenue generation across your inventory.
Programmatic Deals for Efficiency
Configure SSP partners such as Google AdX to facilitate programmatic deals with marketers using DSP platforms like DV360, Tradedesk, and more. VMAX enables publishers to select their preferred SSP partners, leveraging technology to establish a direct business and revenue relationship with SSPs. This approach ensures full transparency, allowing revenue generated via SSPs to flow directly to publishers.
Networks & Auctions for Monetization
Maximize revenue from remnant inventory through open auctions using SSPs or ad network partners of your choice with VMAX. Configure your partner ad units on VMAX and begin monetizing your inventory seamlessly with integrated partners like Google Ad Manager (AdX), Google AdMob, Google AdSense, Google MCM reseller partners, Meta Audience Network, PubMatic, Magnite, InMobi, and more. VMAX also allows publishers to onboard SSPs and networks of their choice, offering diverse monetization options and easy integration through partner-provided VAST tags.
